How SHOULD Tinder have handled its Vanity Fair Twitter spat?

Screen Shot 2015-08-12 at 9.11.18 PM

Ok. So by now most PR professionals have read all about Tinder’s very public falling out with Vanity Fair. Those that haven’t should read this, or even this:

  • Vanity Fair publishes article about how dating app Tinder is ruining, erm, dating.
  • Tinder PR takes exception at some of the ‘facts’ in article.
  • Twitter-based ‘car crash’ ensues, with more than 30 tweets sent from Tinder’s verified account hitting out at the piece.
  • Neither side comes out of it well. And, at worst, Tinder comes over as the kind of obsessive, ranting crazy that you wouldn’t want to meet on Tinder.

Right, still here? Really? Wow – great. So, we can probably all agree it was a pretty embarrassing online exchange. And while the tangible negative impact on Tinder’s actual business was likely zero, it wouldn’t have enjoyed seeing its brand mocked so openly.

Continue reading

Micro-content is king when it comes to sports and social


News that the NFL has strengthened its partnership with Twitter makes perfect sense for both parties.

Twitter gets to give its users access to video highlights, features and other native video content that works perfectly on the social media platform – particularly on mobile – while the league is able to further merchandise its ‘product’ to a broader audience, potentially acquiring new fans and sponsors in the process.

But what of TV rights? Isn’t the NFL risking diluting the value of its core offering with those networks willing to invest billions in owning live rights to?

Nope. Quite the reverse, in fact.

Continue reading

Media relations for start-ups: Six tips to getting your company press coverage



Popular tech news site Techcrunch did something recently that, at first glance, seemed a little odd. It wrote an article publishing every one of its writers’ email addresses.

They did this after it emerged Pressfarm was charging $9 a month to sell the contact details of influential tech writers across all the major Silicon Valley-focused news outlets, including Techcrunch.

Continue reading

Facebook’s ‘Mentions’ app takes aim at Twitter

introducingmentions_1Facebook is taking on Twitter at its own game. Fresh from tweaking its News Feed algorithm to ensure publishers that produce high-quality, shareable content are rewarded with increased reach, Mark Zuckerberg’s team now has its sights firmly set on beating Twitter at what is arguably its biggest strength – real-time engagement.
Continue reading

Every day should be social media day for publishers


USA Today has been delivering the headlines to the people of North America since 1982. Now, like the rest of the newspaper industry, the Virginia-based outlet faces a major challenge – evolving the way it produces and delivers news to meet the changing consumption needs of a digital generation that prefers opening smartphone apps to the weekend supplement.
Continue reading

When should you say “yes” to cold Linkedin requests?


Do you give out your contact details to complete strangers on the street, just because they ask for them? If the answer is “yes” then you might want to re-evaluate your life choices. As well as the neighborhoods you hang out in.

However, if you said “no”, let me follow one question with another: Why do you do it on Linkedin?
Continue reading

Was Amazon’s “Twitter” media release genius – or nonsense?

Amazon Screenshot

PR professionals continue to debate the future of the humble media release. Some have even questioned whether there’s a place for them at all, particularly in the digital age when companies now have a direct line to consumers via social media. Why bother with a wire distribution at all?

But, for publicly traded companies in particular, the media release still plays an important role in communicating company news. The format is usually pretty standard; an opening paragraph which sums-up what’s happened, a few bullet points of key messages and a quote from a company executive.

So, Amazon’s recent ‘The New Kindle Fires in 14 Tweets” media release took me a little by surprise.

Continue reading

Six digital tools for PR pros to stay on top of the news

Old News - canon rebel t2i

As a PR professional, whether in-house or agency side, it’s your responsibility to stay on top of the headlines affecting your company or clients. Nothing is worse than coming into the office in the morning and murmuring an embarrassed “erm…I’m not sure” when someone asks your opinion on a story you’ve totally missed – particularly if that someone is the CEO.

In days gone by, listening to the morning news on the radio and scanning one or two national newspapers would have sufficed. But in the digital era, there are masses of sources and stories appearing and being updated on a minute-by-minute basis. So how does the modern PR pro stay on top of the very latest, without spending hours trawling the web? Here are some of the tools I use every single day.
Continue reading

REVIEW: I already believe a man can fly. When Man of Steel 2 lands, I just want to believe

Photo: Warner Bros. Entertainment Inc.

In 1978 we were made to believe that a man could fly. Today, in 2013, we usually believe pretty much anything thanks to the huge leaps Hollywood SFX teams have made since the first Superman movie hit our screens. So it was with a Kryptonian-sized slice of irony that I left the latest incarnation, Man of Steel, craving something a little more…grounded.

Continue reading

Fifteen years after Birkdale, Rose delivers the ultimate Father’s Day gift

RoseThe British Open. July, 1998. The Spice Girls were number one in the UK singles charts, US president Bill Clinton had “not just had sexual relations” with an intern, Tiger Woods was still a young kid with plenty to prove – and a 17-year-old amateur was about to capture the hearts of a nation.

Continue reading