PR can be murder for some companies

Horror! Dismemberment! Murder! Competitively priced background checks on potential tenants! The more eagle-eyed of you out there may have already spotted that one of these things is not like the others.

And yet, that didn’t stop the company Backcheck from trying to capitalize on the news about the horrific murder of Chinese student Jun Lin and subsequent manhunt for the prime suspect, former porn star Luka Rocco Magnotta.

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